Ray Keating Books and Services
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A Business Plan – An Action Plan – for Your Book

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A Business Plan – An Action Plan – for Your Book: $599.00

Ray Keating will read your manuscript and provide a personalized,  12-point business plan for your book. That plan will cover such areas as 

• identifying your market; 
• ideas for using social media to promote your book and interact with readers; 
• a personalized media release for your book created by Ray Keating; 
• suggested advertising options based on various budgets; 
• specific actions you can take for working with the media; 
• identifying a variety of promotional tools that fit with your book; 
• steps for identifying speaking opportunities; 
• and more, depending on the specifics of your book. 

This is a plan of action for your book – a roadmap for you to follow.

After payment, within a few hours, you will receive an email with instructions on how to submit your manuscript (in Word format).

Please allow 4-6 weeks for completion.

If you’re an author, then you are an entrepreneur. That’s the message Ray Keating communicates in his Authors and Entrepreneurs Podcast and to fellow writers, and it’s the reality that he executes with each of his own books. 

As an author and entrepreneur, you need a business plan – that is, an action plan – for your book. That’s where Ray Keating is able to help fellow authors on an individualized basis.

While most authors enjoy writing their book, many are unsure about the business aspects of being an author. Specifically, they’re uncertain about or uncomfortable with what’s needed to get their books into the marketplace, that is, into the hands of readers. Ray Keating’s personalized business plan for your book offer a roadmap to assist you, the author, in becoming a better entrepreneur when it comes to your book.

We know what authors do. They, of course, write.

But what’s an entrepreneur? An entrepreneur both owns and operates a business. Entrepreneurs are not passive shareholders. They’re not managers for someone else who is the owner. Entrepreneurs both own and actively run their businesses. That’s also what authors do. Creating a book is very much like launching a startup business. Authors’ creations are their products. And no matter whom authors work with, authors own their books. Their books, in effect, are their businesses.

Ray Keating notes, “My impression is that most writers don’t like the business end of things. But if an author is serious about setting and reaching sales goals, no matter how big or small, then every author needs to embrace the role of the entrepreneur. Entrepreneurs own and operate their own businesses. That’s exactly what authors do. Your books are your passion, your creations and your business. You are the owner and operator of your books, if you will, and you need to work for their success. You need a business plan for your book.”

Whether you’ve written several books, or this is your first, every book needs a business plan.

Whether you are going the route of traditional or indie publishing, you need a business plan – an action plan – for your book.

Who is Ray Keating?

Ray Keating’s books include eleven Pastor Stephen Grant novels and short stories – with two more books coming later in 2019 – and related guide books. He also has written seven nonfiction books, with a new series of career, business and daily productivity books coming in late 2019.

Keating also is an entrepreneur; an economist; a podcaster (including “Ray Keating’s Authors and Entrepreneurs Podcast”); and the editor/publisher/columnist for DisneyBizJournal.com. He has written thousands of newspaper columns and op-eds, and online articles; dozens of magazine articles; and thousands of economic and policy papers and analyses. This includes Keating’s work as a former weekly columnist for Newsday, Long Island Business News, and the New York City Tribune, and pieces appearing in such publications as The New York Times, The Wall Street Journal, The Washington Post, New York Post, Los Angeles Daily News, The Boston Globe, National Review, The Washington Times, Investor’s Business Daily, New York Daily News, Detroit Free Press, Chicago Tribune, Providence Journal Bulletin, TheHill.com, Touchstone magazine, Townhall.com, Newsmax, RealClearMarkets.com and Cincinnati Enquirer.

For a decade, Keating also was a college professor who taught assorted MBA courses, including Advanced Innovation and Entrepreneurship.

He speaks on a wide range of issues relating to his books, writing, entrepreneurship, policy and the economy.